Wave lock
Confirm offer, SKUs, and accounts before artwork starts.
- Trade offer and case ladder approved
- Depot list and volume estimate signed
- Inventory cover confirmed with supply
Promo calendar
A thematic map of how we sequence cash-and-carry waves—from offer lock to close-out—so every team knows when their work matters.
Six stages of a C&C wave
Each stage is a conversation starter. We shorten or expand them to match your account list and print lead times.
Artwork & print
POS, pallet wraps, and sell-in kits move together.
- Creative brief locked
- Print vendor booked
- Sell-in kit proofed for sales force
Sell-in window
Reps book listings before the floor build week.
- Briefing for wholesale sales
- Listing requests tracked
- Pricing story aligned with accounts
Floor build
Displays go live with photo proof standards.
- Merchandiser playbook issued
- Build days scheduled by depot
- Compliance photos collected
Peak trading
Sampling or demo support during trolley-heavy hours.
- Staffing for weekend peaks
- Order-capture desk active
- Stock top-up triggers defined
Close & learn
Measure sell-out signals and capture what to reuse.
- Display tear-down plan
- Volume vs forecast note
- Next-wave recommendations
Want this calendar adapted to your accounts?
Browse related engagements or tell us which wave is coming next.