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Trade marketing for cash-and-carry promotions that hold the floor and move the cases.
We design offer architecture, pallet displays, sell-in kits, and field briefs for wholesale clubs and cash-and-carry depots across Thailand.
Plan a promo architecturePrimary engagement
Most brands begin with Cash-and-Carry Promo Architecture: a clear offer ladder, floor placement rules, and a sell-in story distributors can run.
You leave with a channel brief, display standards, and a sequence that sales, logistics, and merchandisers can share—before the first pallet wrap is printed.
Related work you can request
Floor planning, sell-in kits, sampling days, calendars, and field briefs—priced as advisory ranges, booked through conversation.
Cash-and-Carry Promo Architecture
Map the promotion from buy-in to warehouse floor—who stocks, who displays, and what the shopper sees.
Floor Display Planning
Endcaps, pallet islands, and gondola breaks sized for real cash-and-carry floors.
Sell-In Campaign Kits
One-pagers, price stories, and briefing cards your wholesale sales force can use tomorrow.
Sampling & Demo Days
Staffed tasting and demo moments that convert warehouse walkers into case buyers.
Trade Offer Calendars
A shared calendar of cash-and-carry waves so trade, sales, and logistics stay aligned.
Merchandiser Field Briefs
Practical playbooks so merchandisers execute the same cash-and-carry story in every depot.
What trade teams notice
Feedback from brands and key-account managers who needed cash-and-carry promotions that survive the warehouse floor.
“They rebuilt our cash-and-carry wave around real pallet footprints. Sell-in finally matched what the floor team could build.”
Siriporn W. — Trade Marketing Lead, FMCG Bangkok
“The promo calendar stopped our sales and logistics teams from booking overlapping endcaps in the same depots.”
Anan K. — Key Account Manager, Wholesale Channel
“Demo day scripts with order capture doubled the cases we booked compared with tasting-only weekends.”
Mei Lin C. — Brand Activation Manager
Bring your next C&C wave
Share the accounts, SKUs, and window. We will suggest the smallest useful next step.