Why Cash-and-Carry Promos Need Floor Logic
A trade offer on paper is not a promotion. Floor footprint, trolley flow, and case packs decide whether buyers notice.
Cash-and-carry shoppers move differently from supermarket browsers. They push wide trolleys, buy in cases, and decide in seconds as they pass a pallet island. If your promotion only exists as a price line in a circular, you have not yet earned the floor.
Start with footprint: where can a secondary display sit without blocking forklift paths or checkout queues? Then match the offer to how buyers actually load—multipacks, layered pallets, and clear case counts beat clever consumer copy that no wholesale buyer reads.
Endpoint Linkhub plans promotions from the warehouse floor outward so sell-in, logistics, and merchandising share one story.