Sampling That Sells Cases, Not Snacks
Demo days in cash-and-carry only pay off when order capture sits beside the tasting table.
Free samples create goodwill. Case orders create volume. In a cash-and-carry environment, staff the demo with someone who can quote the trade offer, write the order, and book a follow-up with the depot buyer.
Keep the tasting simple, the price story visible, and the multipack next to the sample cups. Peak weekend hours matter more than a full weekday shift with empty aisles.